When it comes to making the most out of a trade show, you have to be clever. There’s going to be dozens, if not hundreds of exhibitors who are trying to get their products out there in the public interest. It gets even more difficult if you’re a new exhibitor. You have an only limited idea of the culture of this particular trade show, and what kind of things tend to catch people’s interests.
It’s not simply a matter of setting up a booth and hoping for the best. You can do that, of course, but that’s a quick route to getting ignored. You have to take a step above, and really work to make sure you get notice. However, if you’re a new exhibitor, you might not be certain of how to pull that off. Luckily for you, there are a few tips and tricks you can utilize.
- Get A Feel For The Trade Show
If you have the opportunity, go to the trade show before you get a booth. Every trade show has its own culture and its own feel, and the best way to figure out what that culture is like is for you to actually go. It can be tempting to hear about a trade show that’s happening in a few weeks and try to get a booth, but that’s unlikely to turn out well for you. Instead, try to plan at least a year in advance. That way, you can have a good idea of what kind of things will catch interest, and what kind of things won’t.
- Plan Your Booth Location
It’s not always possible, but if you can, try to get a specific location. In many trade shows, your booth location will be assigned by the show runners. However, if you have an option, try to get a location that won’t put you around incredibly similar products. Naturally, you’ll want a location that brings the most foot traffic, that much is a given. However, if your booth is near other booths that have products that work in an incredibly similar way as yours, then you’re more directly competing with other people. If you can avoid that, so much the better.
- Have An Easy Way For People To Give You Money
By and large, the trade show isn’t a sales show. You’re not really there to make money, so much as to get interest in your product and make future sales. However, that doesn’t mean you can’t make any money at a trade show. You’ll always have some people who are wanting to buy your product right there. If you don’t have an easy way to take their money, you only make it more difficult on yourself. So make sure you have a way.
- Lay Out Your Booth Carefully
Don’t just throw all your information into a big pile on your booth. Instead, spread your information out carefully. Make sure any individual piece doesn’t get lost in the shuffle. If you try to pile things too closely together, you run the risk of people overlooking things. This might mean you have to do without some bits of information, but that would be better than people not noticing your booth at all.
- Do Something Different!
If you really want to make sure you stand out, you have to do something different. Almost every booth is going to be doing the standard trade show things. There will be plenty of booth babes, there’s going to be plenty of constantly playing commercials and loud music. Those things are going to do nothing but get lost in the shuffle. If you’re hoping they’ll grab more attention, you’ll be sorely disappointed.
So what might work? It’s hard to say. But whatever you choose to do, it needs to be something that other people aren’t doing. Flashy commercials and loud music might get attention when no one else is doing it, but it’s not going to serve you very well when it’s everyone’s major plan.
Ultimately, the best way to make the most of a trade show experience is to ensure you know your layout and you have a good marketing strategy. Everything else is just a matter of patience and dedication.